Hefty’s latest product sounds like they’ve given up on ad agencies

Trivia : A long time ago, I used to work as the IT guy for some major advertising agencies in Dallas. I’m talking multiple Clio awards on the creative director’s shelf kind of ad agencies. I was the proverbial “fly on the wall” for the most part, just fixing the busted computers while the creative geniuses got into arguments with the account execs and project managers about visions, production deadlines and where to have lunch.

Some of the things the agencies came up with for a product were completely off the wall nuts. Some ideas would never get in-house approval. Some ideas were torn apart by a ruthless client. But overall, I would say 90% of the ideas the agencies came up with were groundbreaking. Amazing ideas that would make you wonder what exactly was in those lunch orders they had delivered.

So from my completely inexperienced “fly on the wall” perspective, it makes me sad to see products like this that actually make it all the way to the store shelves. Hefty trashbags in this particular case.

Allow me to present exhibit A…

Heftys Latest 1


Soooo the latest Hefty flagship product… “keeps your garbage in the dark”? Really? That’s the best tagline to put on the box? I mean, isn’t trash always in the dark?

Maybe the other side of the box has something better.

Heftys Latest 3


No. Seriously. You’re kidding. Please. “Hides Garbage And Spills Inside the Can?” Comparing a black trash bag to a white trash bag? Black trashbags are now “only from Hefty”? Just no. Hell no.

Here’s what I think. Somebody in the Hefty company said “Hey! I have a computer! I won a blue ribbon in 5th grade for my coat hanger diorama project! I will design our product packaging! We don’t need no stinking ad agency! Look! Look! I can do it! Look!”

Aaaaand this is the crap that made it out the door.

Heftys Latest 2


“Hides the mess. Hides the Garbage. Hides the Smell.”

Hefty? Get an ad agency. Or get your old ad agency back. Seriously. This is beyond pathetic.

UPDATE: That large tomato splat and debris on the floor was from the previous trashbag. And yes, I seem to have forgot the coupon at checkout. Observant!!

Revolutionary Lightsaber War – Color Corrected!

So there I was, looking at old archive images I got off the internet when I re-found this classic somebody made.

ModifiedTrumbull


It’s a clever take on the Death Of General Mercer at the Battle of Princeton painting.

OriginalTrumbull


But whoever did the original made the British the “good guys” with the green lightsabers!

So I quickly ran a clean copy of the Death Of General Mercer at the Battle of Princeton painting through Photoshop myself…

RevolutionaryLightsaberWar-Trumbull


…and history looks much better!

If you click on it, you can get a higher-res version through Flickr.

Oh, and just for fun, I made another version…

RevolutionaryLightsaberWar-Trumbull-B


Redcoats get red Lightsabers.

“Plato Smash?” It must be ACTION PHILOSOPHERS!

I’ve been meaning to plug the guys from Evil Twin Comics for awhile since their Action Philosophers series is a perfect combination of awesome and educational.

Action Philosophers is a comic book series about the life, attitudes and the major philosophical ideas of… well, the major philosophers!

Issue #1 starts off with “The Pre Socratics!”, and seriously, how can you not love an intro to philosophy like this…

Another sample of Action Philosophers awesome awesomeness


BTW, starting with the pyromaniac dude in the lower left and going clockwise, that’s Heraclitus, Anaximenes, Miletus, Anaximander, Empedocles and Parmenides.

No, seriously.

Their contributions and beliefs are presented in a very entertaining manner, and quickly advance to Descartes.

A sample of Action Philosophers awesome awesomeness


Philosophy 101? Definitely. Educational? Yes, but in a sneaky “hey I learned something I didn’t mean to” way! Entertaining? Oh hell yes.

You can read the Pre-Socratics, Rene Descartes, John Stuart Mill and Carl Jung stories online for free by clicking any of the above links, or you can get a PDF preview of all four stories here. (NOTE: PDF link) You can also get the whole compendium from amazon.com from here or the identical link on the Evil Twin Comics’ website or the smaller “volume” series by looking at the author’s page at amazon.com.

Just saw “Predators” with Adrien Brody. I liked his character!

OK, I admit, this is nothing but a shameless plug for the recent Predators movie that I just got from Netflix.

I finally got around to seeing it (as part of my INSOMNIA THEATER movie club) and there’s this part near the end I laughed at…

PREDATORS AWARD WINNING MOMENT 1


PREDATORS AWARD WINNING MOMENT 2


I met my hot and gorgeous wife just like that!

OK, I didn’t have my AA-12 automatic 12 Gauge shotgun with me that night we met, though, and there were a few other things that were completely different, but it was mostly like that. Kinda. Sorta. Not really. And I don’t look anything like Adrien Brody. I think. Hey, the dialog was somewhat right!

Anyhow, the original Predator movie from ’87 was still better that this new one, but Predators was a fun “I’ll watch it again if it comes on the TV” movie. Plus it lived up to my expectations on what it would be and the character Royce was a decent enough badass. Three and a 3/4 stars for the movie.

A drive through (and pick up a drink) store called Hit and Run? [PHOTO]

I’ve been on the road again this week, and recently I was passing through deep (deeeeeep!) southwest Texas when I saw this awesomeness off the road. A drive through and pick up a drink store called “Hit and Run”.

Hit & Run Drive Thru


Stores like this are all over the place in Texas. Drive up, grab a drink and some snacks, and keep on going! But I don’t think I’ve ever seen one quite so ballsy, though. (pun intended)

Cold beer! Getcher cold beeeeerrrr! Cold beer!

Cat vs. Alligator? Cat vs. two alligators? [VIDEO]

A cat stands his ground against not just one, but two alligators (the second alligator shows up at the 1:03 mark).

(Spoiler for those worried this video won’t end well : the cat smacks them both back into the water.)



Dude. I know that cat. The friendliest, most lovable creature to ever purr, but when it’s time to throw down, he doesn’t care how big the intruder is. He brings it.

On a serious note, WTF is up with the humans in the video? Help the cat! Move the kids! Damn!