So my gorgeous wife and I were enjoying our weekend together, and as we were cleaning up the house, we came across this container waaaaaay in the back of our cabinets.
We thought about throwing out the container, but it was pretty sturdy, and my wife said we could use it for storing all the miscellaneous stuff we keep finding as we unpack.
So as we proceeded to peel the label off the pretzel package, we saw there was another label underneath.
It wasn’t a small label, but one that wrapped all the way around the container.
We carefully pulled the outer label up and over to reveal…
Shakespeare’s (Much Ado About) chocolate holiday pretzels is nothing more than re-labeled Archer Farms pretzels.
Archer Farms is Target’s “in store” generic food brand.
DUN DUN DUUNNNNN!!!!!
Guys…. come on! If you’re going to do this retail bait-and-markup-300% switch, at least peel the previous company’s label off before putting your own label on!!