FTC says POM juice and supplements really don’t do much for you – files administrative complaint

The FTC just dropped a bomb on POM products, saying their products really don’t do anything special.

The FTC’s administrative complaint says POM Wonderful 100% Pomegranate Juice and assorted POMx supplements have a buncha’ “false and unsubstantiated claims. Specifically, the F.T.C. disagrees with claims the products will prevent or treat heart disease, prostate cancer and erectile dysfunction.”

It’s always the “erectile dysfunction” part, isn’t it? Don’t these companies know by now that putting an “erectile dysfunction” claim on a product is a big honkin’ 24-karat-gold invitation for the feds to come knocking?

Actually, that’s fairly disturbing on many levels.

Anyhow, the ugly comes with this next part… the FTC says POM “violated federal law by making deceptive disease prevention and treatment claims” and because the studies POM used “did not show heart disease benefit from use of its products” and “additional studies testing other touted benefits were allegedly not “blinded” or controlled or show POM Juice is more effective than a placebo”, the feds can now clobber POM on a as-needed-basis now.

By filing this complaint, the FTC has also summoned the FDA kraken, specifically by establishing “a proposed order that would prevent future law violations by requiring future claims to not be misleading and comply with Food and Drug Administration regulations for the claim.”

So here’s POM’s options… re-label all of their products, or kiss their flagships buh-bye.

My money is on the former.

Here’s the link to the article on Food Business News.