Wrigley settles class action lawsuit over their “scientifically proven to help kill the germs that cause bad breath” Eclipse gum

Food Business News just posted an article that Wrigley has agreed to settle a lawsuit about “misleading advertising claims about the germ killing properties of the company’s Eclipse brand of gum and mints products.”

Apparently their Eclipse line of gum had a line that said it was “scientifically proven to help kill the germs that cause bad breath”. Unfortunately, the line didn’t wash in Florida, where the person filing the lawsuit said that “Wrigley was engaging in deceptive trade practices and that the Wrigley claim was a “breach of express warranty””.

Dude. Filing a class action lawsuit over chewing gum? Harsh.

Anyhow, the big prize is that “Wrigley will create a fund of $6 million, plus an additional $1 million, if needed, to reimburse consumers up to $10 who purchased Eclipse brand products featuring a “natural germ killing” message.”

Here’s the link to the news article on Food Business News.