Whoever decided to try and sell something named KuKui near Mexico has either (a) never done any market research in their life or (b) has a particularly vicious sense of humor.

KuKui photo

KuKui photo

 

For the rest of the world that has no idea what a KuKui is, it’s a very famous folktale monster told to misbehaving kids around Mexico. “You better behave, or the KuKui will get you!”

The closest thing to a KuKui in the US is the “boogeyman”, but saying “you better behave, or the boogeyman will get you” isn’t even close to the kind of terror mentioning a KuKui can bring.

You know, now that I’m thinking about it, maybe I should have bought a bottle. For research purposes, of course.