It’s time for a TRUTH : CLIMATE ad campaign

I remember the days when smoking a cigarette was very common. Lighting up in a bar or at a restaurant was no big deal. You could even smoke at your desk at work! 

Try lighting a cigarette in any of those places now. 

In today’s society, smoking is seen as something completely unacceptable. A big of that shift was a relentless barrage by the American Lung Association and the “truth” ad campaign.

Despite the dominant shift in the acceptance of social smoking, the “truth” ad campaign is still ongoing, with this as one of their most recent commercials.

With all the recent problems on climate change, I think it’s time for a “Truth : Climate” ad campaign.

Too many people are entrenched on both sides of the climate change issue, with neither side willing to budge. Aside from the problem of the widening chasm and open hostilities, the core problem is that until there is a clear and overwhelming majority on one side, no progress can be made. The stalemate will fester and rot away part of our collective souls.

NY, WA and CA just announced a pact among their states to back the Paris Climate Accord of their own volition. Seed money for a nationwide  “Truth : Climate” ad campaign could start with them. Create and release a relentless nationwide onslaught of hard fact ads with a focused single point in each to inform and educate those who are against the Paris Climate Accord.

Of course, those that believe the climate change is all a big worldwide hoax should form their own group to inform and educate scientists and climatologists on their folly. Like the old saying goes, what’s good for the goose is good for the gander.

Until there is a complete and overwhelming societal shift on how climate change is (or is not) affecting us, we will be stuck at a stalemate that benefits neither side. It can be done. Just try lighting a cigarette in a restaurant to see what happens with a persistent educational push for societal change.

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