Going through my monthly reading pile, I finally got to the MMR “food and beverage report” for 2010. (AKA all of the top selling food items of 2010)
Why Food Network misses out on a “foodie Oscars” report is beyond me. I’m also surprised the “winners” aren’t plastering this information all over their products to boost sales.
MMR has all these categories in their report…
- Cookies
- Beer (domestic)
- Ice Cream
- Bottled Water
- Potato Chips
- Frozen Dinners (single)
- Lunch Meat (refrigerated sliced)
- Frozen Pizza
- Crackers (all)
- Whole Milk (refrigerated)
- Natural Shredded Cheese
- Natural Cheese Chunks
- Ground Coffee
- Tortilla/Tostada Chips
- Baby Formula (powder)
- Bacon (refrigerated)
- Candy (chocolate > 3.5 oz)
- Snack Nuts
- Sports Drinks (non aseptic)
- Beer (domestic sub premium)
|
Wet Soup
Frozen Dinner Entrees (multi)
Tortillas / Taco Kits
Frozen Entrees (non breakfast)
Sugarless Gum
Salted Snacks (no nuts)
Condensed Wet Soup
Chocolate Candy (< 3.5 oz)
Cooking and Salad oils
Energy Drinks (non aseptic)
Natural Cheese Slices
Granola Bars
Refrigerated Breakfast Sausage / Ham
Non-chocolate Chewy Candy
Baby Food / Snacks
Bottled Fruit Drinks
Milk (skim / lowfat refrigerated)
Cereal (ready to eat)
Bread (fresh)
Table Wine
|
… but I’m only going to go over a few.
To start off with, the top selling cookies in 2010 were… CHIPS AHOY. (Dammit! Oreos were robbed again!)
Next up, the top selling domestic premium beer in 2010 was… BUD LIGHT.
The top selling potato chips in 2010 were… LAYS.
Next up, the top selling frozen pizza in 2010 was… DI GIORNO.
The top selling ground coffee in 2010 was… FOLGERS (Starbucks was #3? Seattle’s Best was #9? Buuuuuurn).
Next up, the top selling tortilla chip in 2010 was… DORITOS. (Oh hell no! Santitas kicks Doritos ass 24-7)
The top selling candy > 3.5 oz in 2010 was… M&Ms.
Next up, the top selling candy < 3.5 oz in 2010 was… M&Ms again.
The top selling energy drink in 2010 was… RED BULL (Rockstar white is awesome, but Red Bull is a classic.)
And finally, the top selling cereal in 2010 was… HONEY NUT CHEERIOS (Hey! Where’s my Cocoa Puffs? Not even in the top 10?)
If you want to read the full report on everything, head over to MMR and order the January 10th 2011 issue. They offer back issue PDF and “snail mail” versions on their site.